About - srgemz.com

Add a touch of Glamour, accessories with SR Gemz Diamonds

Modern, Elegant Jewellery from the house of SR Gemz collection! Your one-stop destination to buy diamond jewellery online. Wide range of diamond jewellery designs & latest collections. Order now from a wide array of designs. Let us customise the diamond jewellery of your dreams with SR Gemz diamonds.

The Story Behind SR Gemz

SR Gemz is an interesting story of a creative lady who wanted to give colours to her penchant of doing something good for the society around ideas linked to art. I would like to share with you all small episodes in this journey which should be interesting for all of you.

About Sanjukta Roy

I am from a business family but without a background in diamonds. After passing out from IIG, I started working in this field starting off as a diamond assorter. Post that, I started jewellery designing, to begin with, for my relatives. Being a creative person, from childhood, when my relatives would take me to jewellery stores for choosing jewellery with them for occasions like marriages, thread ceremonies, weddings, anniversaries and birthdays, I loved to mix and match the pendants with the chains or pearl necklace, sometimes adding a drop in the earrings or trying to add a gemstone in the setting. However, once I moved out of Kolkata after my marriage, I didn’t get the opportunity to pursue my creativity as my husband used to travel a lot. So, I utilized my after-breakfast time to get myself enrolled to various hobby classes like sketching, baking cakes, painting and jewellery designing also…all threaded into one stream of creativity. I also realized in the process that without understand jewellery, especially diamond jewellery, people put their hardearned money to branded retail stores without any knowledge of what they are getting in return. That created a resolve in me to do something for this generation. Once I landed in Mumbai, I got the ecosystem to give shape to my interest of jewellery by working as an assorter, working with jewellers who used to make jewellery and learning wholesale business also. Meeting different people and clients along this journey was very interesting. At first, I started designing for my relatives end to end, then for my friends and gradually to unknown people who are now my clients. My client base currently is within India as well as in Canada, Singapore and US. The pandemic was a testing period and during the difficult times, I tried to connect with the artisans and gave them orders so that they could tide over the unemployment scenario which was looming large. My motto always has been to serve the society by giving the artisans work during this period and keeping very low margin from my clients who are giving me orders even in such difficult times.

BRAND VISION

My future vision is that SR Gemz should be a brand name to trust with in this domain with the key USPs being real natural quality diamond at value for money prices with certification and customization as per the needs of the client. Loyalty should be a hallmark of SR Gemz with customer delight as the key mantra. My aim is to continue to procure the diamond at very good prices as I directly source it from manufacturers and take my customers through the entire journey from sourcing to customization to the final delivery and show them mock-ups so that they can feel associated in this journey and learn in the process and intend to do this for a wider audience going forward.

FINDING THE RIGHT DIAMOND

It is important to also touch upon how to buy your diamond jewellery, if you are new and don’t understand the complexities associated with the industry. Please remember the 4Cs of diamond: Cut, Colour, Clarity and Carat Weight out of which clarity, carat weight and colour are most important.

Carat Weight

Very important to understand the size of the diamond as in how many cents arethere in the diamond as that determines price. For e.g. if the product is of 20 cents and the carat rate is Rs.50000, the the cost is Rs.50000*0.20= Rs10000

Certification and Clarity

Ensure that you are given a proper certification which is not in-house along with the diamond you buy for authenticity. With regards to clarity, go for VS/S1 as far as possible.

Color and Purity

Try to check the diamond by taking an “eye glass” from the place from where you are buying. If there are any black spots, try not to buy the product. Colour starts from “D” as per international grading system. Recommended colour is G/H.

Choosing the right diamond for your jewellery is obviously an arduous task where SR Gemz tries to handhold customers but basic awareness cited above is key knowledge which every customer ought to have.

Frequently Asked Questions.

What is your educational background?

I am a B.Com(Hons) graduate from Calcutta University, MCA in Computers and B.Ed. In the domain of diamond jewellery, I have done “Jewellery Designing” and “Advanced Diamond Assorting & Grading” from IIG, Mumbai. I have also done “Diploma in Fine Arts” from Kolkata.

Why did you choose this as your profession?

My current profession is designing diamond jewellery for my clients. It was almost a natural choice to select this as my profession because of my knack for designing and the creative bent of mind which I inherited from my father.

What was the family reaction after knowing about your profession? How did your husband and near and dear ones react about your profession?

Family reaction from all quarters was very supportive to my profession but I was a bit apprehensive as this industry is a male dominated profession. However, I have been able to wriggle my way through till now and it has been an interesting journey of the last over 5 years. More so, since I hail from a business family, the entrepreneurial stint has been a smooth sailing with support all through.

What sort of diamond you work upon?

I deal in real natural diamonds and give the same to my clients with authentic certification by approved bodies. The industry sells a lot of artificial diamonds also called CVD but I don’t prefer the same at all and educate my clients on the same. Knowledge sharing has been a hallmark of
my initiative

What is your future vision about SR Gemz?

My future vision is that SR Gemz should be a brand name to trust with in this domain with the key
USPs being real natural quality diamond at value for money prices with certification and
customization as per the needs of the client. Loyalty should be a hallmark of SR Gemz with customer delight as the key mantra. My aim is to continue to procure the diamond at very good prices as I directly source it from manufacturers and take my customers through the entire journey
from sourcing to customization to the final delivery and show them mock-ups so that they can feel
associated in this journey and learn in the process and intend to do this for a wider audience
going forward.

In your initial days, what problems you faced and how did you manage them?

As already stated, the biggest challenge was to establish my place in a male dominated industry which took time. The second biggest impediment was finding out the right suppliers so that I could give my customers the

Where do you find your design inspiration?

From childhood I have been very creative and am still associated with art in some form of other due to my family background. That creates in me the inspiration and passion to create unique designs for each customer.

How would you describe your collections?

The basic USP of my collection is “newness” as I am not into plagiarizing and copying anyone. Each design is unique and individualized as per taste and preferences of the customer.

ith the uproar in prices, does diamonds make up a good investment opportunity?

Currently this phenomenon is associated with gold but it will change in future as CVD (artificial diamonds) is being promoted worldwide as it is cheaper and hence natural diamonds demand will surge going forward for people who want the original diamond and not lab grown diamond. For this spreading transparency is critical which is not done and an overarching controlling committee to check frauds critical.

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