Walk-around in elegance, accessorize with SR Gemz Diamonds
Customised modern and elegant collection of diamonds suited just for you. We customise diamonds to meet your immaculate taste. Switch to Modern, Elegant Jewellery from the house of SR Gemz collection!
Add a touch of Glamour, accessories with SR Gemz Diamonds
Modern, Elegant Jewellery from the house of SR Gemz collection! Your one-stop destination to buy diamond jewellery online. Wide range of diamond jewellery designs & latest collections. Order now from a wide array of designs. Let us customise the diamond jewellery of your dreams with SR Gemz diamonds.
The Story Behind SR Gemz
SR Gemz is an interesting story of a creative lady who wanted to give colours to her penchant of doing something good for the society around ideas linked to art. I would like to share with you all small episodes in this journey which should be interesting for all of you.
About Sanjukta Roy
FINDING THE RIGHT DIAMOND
Certification and Clarity
Color and Purity
Frequently Asked Questions.
What was the family reaction after knowing about your profession? How did your husband and near and dear ones react about your profession?
I deal in real natural diamonds and give the same to my clients with authentic certification by approved bodies. The industry sells a lot of artificial diamonds also called CVD but I don’t prefer the same at all and educate my clients on the same. Knowledge sharing has been a hallmark of
My future vision is that SR Gemz should be a brand name to trust with in this domain with the key
USPs being real natural quality diamond at value for money prices with certification and
customization as per the needs of the client. Loyalty should be a hallmark of SR Gemz with customer delight as the key mantra. My aim is to continue to procure the diamond at very good prices as I directly source it from manufacturers and take my customers through the entire journey
from sourcing to customization to the final delivery and show them mock-ups so that they can feel
associated in this journey and learn in the process and intend to do this for a wider audience
As already stated, the biggest challenge was to establish my place in a male dominated industry which took time. The second biggest impediment was finding out the right suppliers so that I could give my customers the
From childhood I have been very creative and am still associated with art in some form of other due to my family background. That creates in me the inspiration and passion to create unique designs for each customer.
The basic USP of my collection is “newness” as I am not into plagiarizing and copying anyone. Each design is unique and individualized as per taste and preferences of the customer.
Currently this phenomenon is associated with gold but it will change in future as CVD (artificial diamonds) is being promoted worldwide as it is cheaper and hence natural diamonds demand will surge going forward for people who want the original diamond and not lab grown diamond. For this spreading transparency is critical which is not done and an overarching controlling committee to check frauds critical.
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You are never fully dressed without Diamonds